that had the fake hundreds Telekom customer reviews. The agency text
"text Provider" was commissioned to create 1000 short reviews of
products online store. In this way, wanted to let you "upgrade" your
own website.
Telekom had fake reviews
The German Telekom made for in-house Internet shopping portal,
hundreds of customer reviews create a text Agency. This emerges from a
report of the mirror, there is an internal mail to the company
commissioned the "text Provider".
The customer would want to "add value" to be shopping portal and
prepare for this reason, 1000 80-180 words long texts can be. These
were then read under a variety of products "telecom shopping world."
Obviously they wanted to pretend that buyers are excited about the
articles of the online department store entertain. Dozens of authors
wrote so completely fictitious reviews of products, which they've
probably never seen before in their lives: Use the washing machine AEG
LAVAMAT 86 850 people wrote such as "I did not think that has changed
so much," a camera from Canon "Canon is here a great step succeeded"
and an ice machine from Krups "It was easy to play."
According to Spiegel, Deutsche Telekom announced the exact
instructions on how the reviews have to look at the end: "It will
create realistic product reviews that are written as real as possible
and of course," it says in the mail. For this writer pointed it at the
"slip into the role of the user [at]" to create as authentic as
possible reviews of all products. However, it is going "not primarily
about fake reviews". Instead, the authors should have "existing
reviews [the products] are based on the net."
A spokeswoman pointed to the telecom demand all the blame from
herself and her company. Even if the 'shopping world "part of"
t-online.de "However, these act independently of the Telekom. An
"overzealous service providers" have given the order to the agency
provider without the text of the main group was notified thereof.
The fake reviews are now gone from the website.
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